Kits Coffee Co.
Rebrand, Photography, Advertising, and Package Design
Rebrand, Photography, Advertising, and Package Design
KCC was the chosen company for my integrated marketing plan project. After collecting and analyzing primary and secondary data, a 20 page marketing plan was written to get a clear understanding of the target audience and what our creative direction was going to be.
A rebrand was then done consisting of a new logo, packaging, and stationary. As you will see on the following pages, the whole project consists of three magazine ads, two outdoor ads, one web ad, an application design, and a website.
The core message of the campaign was time well wasted. Whether it’s that morning time to yourself, or catching up with an old friend, time at the coffee shop is always well wasted.
